Use of Music for Film Advertising
Cinematography for Film Advertising
SILVER / Film
GOLD / Craft
Best use of music
SILVER / Best over 30" including 60"
SILVER / Automotive
Instead of going after pure power and performance we decided to dramatize the poise and precision of the R8 instead.
Shot on a Russian Arm custom mounted to the R8’s roof we slowly pan around the car, giving viewers a close-up look of the 610bhp R8 V10 plus.
The camera then switches to an aerial viewpoint, where we can see the supercar precisely creating the first ring of the Audi Logo.
The R8’s elegance is highlighted by Dusty Springfield's ‘Windmills of Your Mind’ taken from her album ‘Dusty In Memphis.’
Speed isn't everything.
Directed by Mark Jenkinson