British Airways Race the place

Interactive
Art Director

User’s tweets powered BA’s Tweetliner, a virtual plane. It raced against a real aircraft – the Boeing 787 Dreamliner – during flights between London and Toronto on September 19th, and between London and LAX on September 24th.

The more tweets mentioning the hashtag, the faster the virtual plane flew and progress of these races could be tracked on a specially created website.