Interactive
Art Director
Art Director
PROMO & ACTIVATION LIONS
GOLD - Best Integrated Campaign Led by Promotion and Activation
SILVER - Best New Product Launch / Re-Launch or Multi-Product Promotion
SHORTLIST - Best use of experiential marketing in a promotional campaign
SHORTLIST / CYBER LIONS - Best Digitally Led Integrated Campaign
SHORTLIST / Titanium & Integrated Lion
GOLD / Branded Entertainment & Content
BRONZE / Engagement
SHORTLIST / Content & Contact
MERIT / Advertising Integrated Branding
Wood Pencil / Integrated Digital Campaigns / 2014
Graphite Pencil / Integrated / 2014
SILVER / Multimedia
SHORTLIST - Interactive / Experiential Campaign of the Year
GOLD / Best Integrated Campaign
Integrated Campaigns
Finalist / Integrated Campaign
The AXE Apollo Space Academy, a global competition to send 23 guys into space. For real.
The launch featured a PR announcement with Buzz Aldrin, an epic advertising campaign, a digital hub and a global event - Space Camp held in Florida to select the final cadets to go to space.
The AXE Apollo product launch had all the ingredients we needed to make this the biggest of all time, and it all started with a humble can of deodorant.
The launch featured a PR announcement with Buzz Aldrin, an epic advertising campaign, a digital hub and a global event - Space Camp held in Florida to select the final cadets to go to space.
The AXE Apollo product launch had all the ingredients we needed to make this the biggest of all time, and it all started with a humble can of deodorant.