Axe Apollo Space Academy

Interactive
Art Director
vinny

PROMO & ACTIVATION LIONS

GOLD - Best Integrated Campaign Led by Promotion and Activation

SILVER - Best New Product Launch / Re-Launch or Multi-Product Promotion

SHORTLIST - Best use of experiential marketing in a promotional campaign

SHORTLIST / CYBER LIONS - Best Digitally Led Integrated Campaign

SHORTLIST / Titanium & Integrated Lion

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GOLD / Branded Entertainment & Content

BRONZE / Engagement

SHORTLIST / Content & Contact

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MERIT / Advertising Integrated Branding

vinny

Wood Pencil / Integrated Digital Campaigns / 2014

Graphite Pencil / Integrated / 2014

vinny

SILVER / Multimedia

vinny

SHORTLIST - Interactive / Experiential Campaign of the Year

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GOLD / Best Integrated Campaign

vinny

Integrated Campaigns

vinny

Finalist / Integrated Campaign

The AXE Apollo Space Academy, a global competition to send 23 guys into space. For real.

The launch featured a PR announcement with Buzz Aldrin, an epic advertising campaign, a digital hub and a global event - Space Camp held in Florida to select the final cadets to go to space.

The AXE Apollo product launch had all the ingredients we needed to make this the biggest of all time, and it all started with a humble can of deodorant.

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