Audi
R8

Creative
Art Director
vinny

BRONZE / Press
Best Art direction
The new Audi R8 is an intense sports car. It pushes the human body to the extreme.

In fact, it test drives the driver.

To bring this thought to life, we measured the heart rate, oxygen intake and pupil dilation of drivers as they put the R8 through it's paces around a race track.

We then commissioned 3 world famous artists to turn the data into stunning, physical art installations for a series of press, outdoor and digital executions.

Produced by
Aine Donovan

Photography by
Benedict Redgrove

Eye art by
Sebastien Preschoux

Heartbeat art by
Onishi Yasuaki

Press Making of

TVC

TVC Making of

CONTENT

To fully understand how testing it is to drive an R8, we first needed to show our audience the car’s true capabilities. So, we had a professional driver take the R8 to Silverstone and explain the demands of driving a supercar at 144MPH.

SHOTS


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